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After the onset of the roaring bull market of the 1980's, Carolina Fernandez gave up her career as a stockbroker with Merrill Lynch in order to come home and start her family. Four children and nearly twenty years later, she admits to the realization that the inherent dilemmas of motherhood make any challenges faced while earning her M.B.A.--and all of her brokerage licenses combined--seem like child's play.

 

Frustrated by the relentlessness of motherhood—wonderful as it is—Fernandez became desperate to get her arms around it. For it seemed to be a whole new world to her, with mysteries beyond her wildest comprehension, and with daily dilemmas that needed practical, yet consistent, fixes. Without a medical or psychology background, she found herself reading everything she could get her hands on. Books on child development, child psychology, social psychology, nutrition, and physiology became her new nightstand reads. Problem was, these books were all written by supposed “experts,” with Ph.D.’s and M.D.’s coming out of their eyeballs, and with more psycho-babble than the baby-burble Fernandez had all over her shoulder.  

 

Where was the practical advice she was looking for? Oh sure, her girlfriends’ advice was absolutely indispensable. She readily admits that their casual advice, given at the back fence over a cup of Joe or at playgroup while chasing their two-year olds, was always practical and well-intentioned. And it was needed to simply get through the mysteries of every new stage of childhood.  It was Fernandez’s best friend, after all, called long distance after her new move to the Washington, D.C. area, who helped her figure out that newborn--and firstborn-- son, Nicolas, had been screaming for two days because she had forgotten to burp him after each breastfeeding!

 

But coming from an analytical background, she needed to be reassured with facts, figures, surveys and research on child development. More than that, she wanted it to be sifted and sorted through the eyes of motherhood so that she could apply it to her new reality. For she believed that she now held the most important job on the planet. And she couldn’t imagine blowing it. She yearned for a book written by another mom whose experience she valued, whose perspective she admired, and whose research she found applicable to her new tasks at hand. 

 

She never found it. 

 

Undaunted, she became inspired to discover some of motherhood’s best secrets on her own. She wound up home schooling for ten years after reading that it was the best way to produce true genius in children. Indeed, she made some fascinating insights as she explored with her kids the mysteries and marvels of nature, the adventures of Caddy Woodlawn, the fun of picking glue and fingerpaint off little fingers, and the comfort of baking endless batches of homemade chocolate chip cookies. In fact, it was during these years that Fernandez completely re-invented herself.  For she confesses to finally exploring the right side of her brain. Gone were Barrons’s and the Wall Street Journal. She  happy snuggled up with Johnny Tremain and Amelia Bedelia.  Oh sure. She had read about the frontal lobes and the meeting of the right and left sides of the brain. But in all those years of college, grad school, and the demands of Wall Street, she admits to letting her left brain dominate to the extreme detriment of her right brain. Fernandez, an artist? No way. She was a professional M.B.A., for crying out loud.

 

But she felt stirrings for the domestic arts. And so that journey began as well. She learned to do things with her hands. She discovered needle point and cross-stitch, stenciling and scrap-booking, re-finishing furniture and sewing swags and jabots. She even finally learned to cook. Today, she paints in oils on canvas and handpaints children’s clothing, shoes, furniture, and bedrooms.  Her right brain and left brain finally married, and she began to see the fruits of nearly twenty years of labor in the home.

 

When fellow moms asked her for advice on everything from designing a nursery to choosing make-up on a budget, Fernandez figured that her experience in homeschooling gave others the illusion that she had her act together. She freely laughs: “They thought that because I homeschooled and was home with four kids all day that I knew what I was doing!” But at the urging of others, she started teaching her ideas and techniques to other moms via parenting seminars and workshops and simple, informative newsletters. And she was surprised by what she discovered: not only did her ideas work on her own four kids, they worked on others! One by one, other moms reported the same success with their own kids, proving that her strategies were transferable. This thrill became the driving force behind her work.  It was from nearly twenty years of searching and struggling, of succeeding and failing, of experimenting and persisting, and of finally encouraging and nurturing others, that ROCKET MOM was born. 

 

If you want to develop to your highest potential, and live a disciplined and healthy, yet creative and fun-filled life; if you want to see your child develop all of his God-given gifts and talents to his utmost ability; if you want to identify and nurture creative genius in yourself and your kids; if you want your child to excel in the arts and the humanities and in sport; and if you want to shape your child’s character because you recognize that by so doing you are shaping the destiny of all humankind, then you have the same vision that Fernandez has. She wrote what wound up becoming a parenting bestseller—ROCKET MOM—for you.

 

ROCKET MOM, the book, is a creative guide, filled to the brim with both practical (brainy) and zany how-to’s for excellence in what is arguably the most important job on the planet.  It explores common dilemmas of motherhood from an unapologetically optimistic point of view. It teaches you how to view your job as supremely crucial for the future of all mankind. It helps you develop a keen vision for each one of your children, and more importantly, gives you specific strategies to propel you forward to turn this vision into a reality.

 

ROCKET MOM, the book, Newsletter and Society, attempt to   teach you techniques to ensure your kids a magic carpet ride through childhood, while providing you with the strategies you need to enjoy a magic carpet ride through motherhood.

 

Fernandez recognizes that as mothers, we are not only perplexed with simple daily dilemmas like how to keep our toddlers occupied so we can get something done, or keeping one’s sense of humor when everyone is incorrigible. She recognizes that as an intelligent and diligent group we are challenged by much more complex issues:  How can we challenge our children to live up to their full potential without all of us throwing up our hands in fits of frustration? How can we identify our children’s unique gifts and what is the best way to develop them so that all the world will benefit?  Why is the study of music, and particularly playing a musical instrument, so crucial in our child’s development?  Where do we even start?  How can we nurture genius? What specific traits have been identified amongst the great minds, like Einstein, da Vinci, Picasso, Edison, Mozart, Walt Disney, Alexander Graham Bell, and Michelangelo, to name a few?  How can understanding the traits that distinguish their particular genius benefit us in our attempts at mothering our own children?  How can we transform our homes into refuges of light and beauty so that they serve as our children’s “third teacher”? What are the tricks of the trade that we must master in order to create beautiful environments?  Why is creating beauty so important?  What character qualities do we need to proactively instill in our children?  How can your family make a positive contribution to an ethical renaissance not only in your own little corner of the earth but all over the globe?  Why is this our responsibility? How do we celebrate this wonderful experience of life on this planet with our precious children?  What rituals do we need to consciously put into place within our own families and how do we guarantee their continuity?  Why are rituals so important to ensuring happy childhoods? How do we organize homelife with small kids? Why is the need for organization especially critical to motherhood? How do we solve the unique organizational challenges of the home?  How do we deal with the occupational hazards of homelife not found in any other environment? How can we get more hours in our days? How can we find health and fitness regimens that co-exist with all of our other responsibilities? How can we stay on top of maintaining our own health and well-being while simultaneously maintaining kids who are too young to take care of themselves?

 

These are just a few of the issues that Fernandez tackles via her book, her free weekly Newsletter and in monthly ROCKET MOM SOCIETY meetings. For  she knows first-hand that they are the overriding everyday dilemmas of motherhood. In ROCKET MOM style, whatever the forum, Fernandez tries to give you a blueprint to think outside the box, and empower you with high-octane rocket fuel to help map your family all the way to the stars. 

 

Fernandez has mapped her way across the country, as her corporate husband, Ernie, has taken assignments in as diverse places as Lexington, Kentucky and Miami, Florida for work in South America. Her four kids, who you will meet through anecdotes and silly tales via ROCKET MOM Newsletters, cannot be excluded from the conversation, as family involvement is the keystone of her strategies.  Her kids, now aged 19, 17, 15 and 12, have moved frequently, and have grown up in six different houses, with as many as five different homes within a five year period. Their adventures have certainly had their share of bumps; their oldest son is being treated for childhood leukemia, which has provided parenting insights heretofore unimagined. Fernandez has also returned to full-time work--yup, you guessed it: right back to the financial services industry where she started. But as they fly through life on that mostly-magic carpet of childhood, they have been protected thus far from really serious bruises.  Fernandez hopes you enjoy your own trip wide-eyed, finding plenty of unexpected joys along the way--just as she has.

 

I think that saving a little child
And bringing him to his own,

Is a derned sight better business
Than loafing around the throne.

John Milton Hay

 

 

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